Hair Type Highlights Under $35

For a tousled, beachy, full-bodied look with a matte finish.This sea spray is perfect to give your hair a tousled, beachy, full-bodied look. A little goes a long way, perfect to bring out those natural waves.

For controlled, versatile styling with a natural finish.For controlled, versatile styling with a natural finish. This Is A Medium-Hold Pliable Paste maintains the natural shine and movement of hair, never leaving it stiff or sticky.

For instant, long-lasting volume and workable texture.For instant, long-lasting volume and workable texture. This Is A Texturizing Dust creates structured hold, luxurious fullness and refreshes day-old blowouts without leaving any residue.

For creating structure and definition on short hair styles.For creating structure and definition on short hair styles. This strong hold gel is quick-drying, residue-free and workable.

Styling serum for a soft light texture and workable lookHair serum that lets you achieve a texturizing effect without giving up softness or workability. It’s the perfect choice for creating body, structure and shape while you blow-dry.

Leave-in serum for soft texture and flexible control.Leave-in serum for soft texture and flexible control. This Is An Invisible Serum creates a casual, tousled, satiny and lived-in look with anti-frizz effects.

A light oil for natural-looking and hydrated texture.A light oil for natural-looking and hydrated texture. This Is An Oil Non Oil adds structure and definition to hair, smoothing frizz without leaving any residue. Winner Best Beauty Buys, INSTYLE.

Specific volumizing shampoo for fine or limp hair Discover the newly formulated full-size VOLU Shampoo here!Volume boosting shampoo that cleanses, lifts, and softens fine or limp hair for extra shine and bounce. It gently cleanses and quickly volumizes fine hair with a light, foamy texture,...

Moisturizing butter for skin & hairTry the new WE STAND/for regeneration Hair, Body, and Face Butter, a moisturizing butter that embodies our commitment to regeneration and climate action. This multi-use product softens and hydrates both skin and hair, bringing together beauty and sustainability. Formulated...